From PB to GPT

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From PB to GPT

Once, at PB, we wrote product descriptions as if it were second nature. But it wasn't. It was about observing, feeling, editing, and starting anew. Searching for words that don't say too much, but just enough. And now... we've encapsulated that way of working in a GPT. Yes, indeed. PB texts, from the archives — but brought back to life.

What made our former e-commerce team exceptional was not speed or volume, but attention.
Week in, week out, they crafted product descriptions with taste, sensitivity, and endless patience — more than 700 products per week. Sentences were felt, shortened, and rewritten. Not because it was necessary, but because it could be better. That level is not achieved with a single prompt; it is learned through daily practice.

What makes this GPT remarkable is not the technology. It is the human touch.

Out of respect for that craftsmanship, we used years of product descriptions to train this GPT. Carefully shaped and ultimately translated into something digital that understands that way of thinking.

This GPT is not a gimmick. It is a memory.
An ode to our team, to craftsmanship, and to everything that was never ostentatious — but always just right.

What this GPT does / does not do

What it does
– Writes product descriptions with nuance and sensitivity
– Adapts tone and atmosphere to brand and product
– Writes directly in perfect Dutch and English
– Keeps it concise (and dares to edit)
– Thinks as PB always did

What it does not do
– Shout
– Fill
– Scatter trend words
– Make something appear better than it is