Today. Arjan. 3.5 hours. Claude Code Terminal.
Arjan has a great company with 15 employees, wants to further automate and innovate.
No website background. But a Mac, an idea, and the desire to understand.
That is enough.
We already had a good preliminary conversation. The interest was genuine — that makes the difference. This allowed us to dive straight into the depth today without wasting time on the why or wherefore, and he had already tried various things locally, so we 'centralised' this together. By the end of the afternoon, the basics were in place: Homebrew, Node, Claude Code, terminal open, GitHub linked, Vercel live, automatic deploy with every push. Never having to set up again.
He is now taking this back to his team, but especially home because he is really going to try everything out for himself without pressure and with time. That is exactly what you want (before you REALLY) invest time and money in something.
He looked a bit glazed over at the end :) haha it is a lot indeed, but enthusiastic and leaving with many ideas.
To be clear about who I am
I am Peter (55) with more than 22 years as a Digiteur, but I am not a developer. Not a teacher. Not a consultant with a deck. I am now a vibe coder.
That means: I build on intuition, at pace, on logic — and with AI as a building partner. I do not write perfect code. I build working things, solve problems quickly, and learn by doing. That is my method. That is also what I pass on.
For the past 8 months, I have fully immersed myself. ChatGPT, Claude Code, GitHub, Vercel, Neon, Cloudflare R2, Midjourney, Higgsfield, Runway, Replit, Kling, etc., etc. And my own Zappa prompt engine. Not as an experiment — as a daily practice, pushing the boundaries.
Besides my own projects, I have now guided several companies in tool choices or inspired them. Which AI tools fit their workflow. Where the real costs lie, and the benefits, but also how digital can emerge alongside your current workflow. What you can build yourself instead of paying for, and especially: have you ever thought about..... because that can really help you move forward. Fashion e-commerce applications are where I have almost 20 years of experience.
What I can show you
Claude Code & ChatGPT — from terminal to live Installation on your Mac, workflow, GitHub, Vercel. From nothing to a working site in an afternoon.
Zappa Prompt Engine My own tool. Building prompts that direct instead of guessing. For image, video, campaign.
Digital Model Management How to set up a complete AI campaign without a model, without a studio, without a photographer. Which tools, which order, why most people approach it incorrectly.
TEUN — image processing My own image processing system, which I have been working with since 2018. Consistent product photography at scale, without post-processing per piece. (now become Zappa)
Practical AI tools for daily work Not the hype. What actually saves time, reduces costs and makes you more productive in e-commerce and production.
The common thread: solving small problems. Asking the right question to the right tool. Not everything at once, not the biggest story — but the next concrete thing that works.
Who this is for
You need basic knowledge of Claude or ChatGPT. Not much. But some.
I can more easily take someone who is almost starting from zero than a seasoned developer or a CEO with an agenda. Those two types do not follow me anyway — and that is perfectly fine.
What I am looking for: someone who thinks in the same market. Fashion, e-commerce, production, imagery. Someone who understands what it costs to plan a shoot, roll out a campaign, purchase a tool that is no longer used nine months later.
And a connection. That sounds vague, but it is not. If our first conversation does not go well, a session makes no sense.
Practical
I have few half-days available.
One-on-one or really a maximum of two people at a time, because I want to have focus.
Bring your Mac — I am not familiar with Windows (that well).
Afterwards, you will receive a good summary: links, explanations, and some basic skills that you can immediately use in Claude or your GPT. Plus coffee or tea, in an environment that also shows a bit of what it is about Studio PB Heemstede.
Rate: €100 per hour excl.
Contact us.
— Peet