The studio has a new addition: the Make-up Studio. You take a model that you have cast in OUR Studio and give it a complete make-up look. From No Make-up Make-up to Classic Hollywood. The face remains the same face. Only the make-up changes.
Who did what
I built the studio around it. What’s inside comes from Birgit.
The terms. The descriptions of the looks. The difference between a cut crease and a halo eye. For Cut Crease, it now says: "eye make-up where the crease is accentuated with a sharp, contrasting line". That sentence didn’t come from me.
It’s a very large component that she is fully immersed in. She dived in with a lot of energy, even though she was already involved in the entire project. Without her, this wouldn’t have come about. Not like this. For me, that’s the best part. Truly creating something together with Bir again. And so quickly, two days, Bir, me, Zappa and claude...... and it’s up and running; really cool.
The lookbook
35 looks. Four categories: Natural (12), Evening (10), Editorial (7) and Seasonal (6).
Clean Girl. Soft Glam. Bridal Glow. Ice Blue Beauty. Smokey Eyes. Bronzed Goddess. French Chic. Berry Kiss. Golden Hour. Cherry Lips.
Each look has a written description in professional jargon. And a sample photo, always on the same house model. So you see them honestly side by side.
Fine-tuning
If you want it slightly different, you adjust it per component. Complexion: matte, satin or glow. Eyes: technique, colour, liner, mascara. Eyebrows, blush, contour, highlight. Lips: colour and finish.
Only what you change is carried over. The rest remains the look.
The mirror
There’s a slider over the face. Left for before, right for after. You drag and see what has changed. And what hasn’t.
The same face
That’s the challenge with AI images. You ask for different lips and get a different person.
Here, the face remains recognisably the same. Not flawless: in one test, a green eye colour turned brown. In the 35 sample photos, it remained green.
What it delivers: you see a model in ten looks without applying make-up once. Handy if you’re exploring a campaign or collection.
On to production
You save a look with the model. One model can have multiple make-up versions. In the other studios, like Webshop, you choose such a version directly with the face.
Casting, make-up, webshop photo. One line.
As it should be
Someone knowledgeable about make-up writes the looks. The technology ensures it appears exactly as intended.
For us, a new component. And a new discovery, soon live!
#Endoor.
Peet.
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