For years, everything revolved around SEO. "Search engine optimisation" or something like that, in short, setting up to be found by Google, the one who determined everything.....
We optimised for that guy: Google search engine, many companies truly profited from it. Meta titles. Structured data. Backlinks. Site speed. All to climb one position higher. But in the meantime, something fundamental changed.
But honestly?.... now in 2026? Yep, it's changed....
People search less.
They ask more.
“Hey ChatGPT, do you know a good web radio with chill music?”
“Claude, I'm looking for a platform for AI-generated lookbook photos.” “Perplexity, what is a good recipe for stamppot?”
And then the real question is:
does that AI know you exist?
Or are you simply invisible?
Welcome to the Era of GEO
GEO stands for Generative Engine Optimisation.
Where SEO revolves around search results, GEO is about answers.
You are no longer in position four or seven. You are mentioned — or not.
You are the answer.
Or you are not there at all.
What We Did at Studio PB.NL
We have rolled out GEO across all our core platforms:
PerfectMoods — 24/7 web radio with 6000+ tracks
Digital Model Management — AI lookbook platform for fashion
PB.nl — our digital studio and technology lab
pb.nl/recepten — our structured recipe database
No test. No experiment.
Fully rolled out.
We did not want to depend on chance.
We wanted AI to understand exactly what we build.
The Technical Layer
1. llms.txt — The New robots.txt
For each platform, we have:
a short llms.txt
a comprehensive llms-full.txt
With clear explanations about:
who we are
what the platform does
for whom it is intended
how it may be cited
No marketing language.
Facts. Structure. Context.
2. robots.txt — Opening the Door
All platforms are explicitly opened for major AI crawlers, including:
GPTBot
Claude-Web
PerplexityBot
Google-Extended
Applebot-Extended
Many websites block AI without knowing it.
We have consciously chosen openness.
3. ai-plugin.json — Machine-readable Business Card
Via .well-known/ai-plugin.json we provide a structured description per domain in OpenAI plugin format.
Important component:description_for_model — written for AI, not for humans.
Clear. Specific. Without ambiguity.
4. Schema.org — Deeper than Standard SEO
We have expanded and refined the structured data.
PerfectMoods
RadioStation
WebSite
MusicPlaylist
FAQPage
Digital Model Management
Organization
WebSite
ContactPoint
areas of expertise
PB.nl
Organization
CreativeWork
Blog
SoftwareApplication
Project structure per component
pb.nl/recepten
Recipe
NutritionInformation
HowToStep
FAQPage
With correct JSON-LD at page level.
Machine-readable. Valid. Verifiable.
5. Content Rewritten for AI Understanding
We have sharpened descriptions:
Not:
“A platform for AI photography.”
But:
“AI lookbook platform for fashion brands that generates complete campaigns including multiple poses, compositions, and web-optimised output formats.”
Not:
“A recipe site.”
But:
“Structured recipe database with nutritional values, preparation times, categories, and machine-readable JSON output.”
AI works on specificity.
The more concrete, the better.
Why This is Important Now
SEO gave you visibility in a list.
GEO gives you presence in the answer.
There is no second place.
If AI does not know your name,
your customer does not know you either.
GEO has no dashboards yet.
No standard tools. No automatic score.
But it is already decisive.
What It Delivered
After full GEO rollout, AI assistants can:
correctly position PerfectMoods as Dutch 24/7 web radio
name Digital Model Management as an AI fashion platform
recognise PB.nl as a digital creative technology studio
use pb.nl/recepten as a structured source for recipes
With correct context.
Correct URLs. Correct description.
That is no coincidence.
That is architecture.
What You Can Do
The core steps:
Create an llms.txt
Check your robots.txt
Add ai-plugin.json
Enrich your Schema.org
Write concretely and factually
It will take you an afternoon.
The difference can remain visible for years.
AI does not change the future of search.
We have moved past that stage.
AI is now the answer.
The question is:
are you part of it?
Studio PB.NL builds digital products at the intersection of creativity and technology.
From web radio to AI photography, from dashboards to recipe architecture.
We build it first for ourselves.
And then we build it well.
Questions about GEO for your platform?
Email us: info@pb.nl