PB is officially registered as a Benelux trademark.
We are the proprietors of the trademark PB, including the associated domains pb.nl and pb.be. With this registration, the name PB is legally protected within the Benelux, covering a broad spectrum of activities.
This protection closely aligns with what PB has been over the years — and continues to be: a fusion of creativity, entrepreneurship, culture, and digital innovation.
Registration within the Benelux
The PB brand is registered for the following classes:
Class 35 — Commerce, marketing, and organisation
This class encompasses everything related to business and commercial services, including:
advertising, marketing, and public relations
management of commercial affairs and business administration
(online) retail and wholesale services
merchandising and sales promotion
organisation of promotional activities, fairs, and events
market research, data analysis, and statistics
sponsorship acquisition and personnel management
All services can be offered both offline and electronically, including via the internet.
Class 41 — Education, culture, and media
Class 41 covers the creative and content domain of PB, such as:
education, training, coaching, and workshops
cultural, musical, and educational activities
production and presentation of radio, television, audio, and video programmes
music production, film production, and studio work
organising concerts, events, lectures, and conferences
writing, publishing, and issuing texts and publications
Again, this applies both physically and digitally, including online platforms.
Class 43 — Hospitality and experience
This class focuses on hospitality and guest services, including:
restoration, catering, and hospitality services
bars, clubs, cafés, and restaurants
temporary rental of hospitality, party, and conference spaces
information and advice regarding these services
Also applicable via online channels.
Why this is important
The Benelux registration of PB ensures clarity, protection, and continuity.
It provides us with the space to allow PB to exist in various forms — creatively, commercially, and culturally — without losing sight of the core.
PB is thus not just a name, but a solid foundation for everything we create, share, and develop.